Tuesday, February 16, 2010

A Slogan that Speaks to Many



Description:

This is a picture of the "I Love Regina" slogan taken in front of Regina's City Hall.

Sociological Interpretation:

As a slogan, "I Love Regina" is a claim that can be interpreted as being a meaningful and memorable motto. As it grew with its overall popularity, the "I Love Regina" slogan has certainly become a social expression of a unified purpose. Allowing Regina to signify its self as being a diverse place collectively for having its own unique culture. Culture defined as "the totality of the various material and non-material aspects of human existence that characterizes how specific people live and 'do things'" (Knuttila, 49).

As being a social expression, the slogan has been used all around us from being placed on the clothes individuals wear as well as being found on the sides of buildings and structures throughout the city. Therefore, this slogan has overall been symbolized as an emotion that drives all of Regina's citizens to a variety of different feelings and attitudes. As citizens, this slogan has also developed a sense of strong attachment and affection to our historical landscape. Creating a representation in which the members of our society can feel proud and can live together with a mutual benefit.

Like other communities, our society strives to achieve certain goals and needs. For instance, it is believed that one of our biggest goal/need is to make our home an attractable place for outsiders or visitors. The "I Love Regina" slogan has created this view of Regina, and overall of Saskatchewan of being a friendly place to where people would come to pursue potential opportunities. Therefore, allowing us as a society to change and to grow as an economic foundation in the end.

4 comments:

  1. What do people think of the new slogan? I heard that it was changed to "Infinite Horizons" but I also heard that this was simply an addition to the "I Love Regina" slogan. Personally I like "I Love Regina" over "Infinite Horizons" whether it is a completely new slogan or merely an addition. It's what we've become used to and what's the purpose in changing it anyway?
    Erica Sims

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  2. I don't see why they changed the slogan. There was nothing wrong with "I love Regina". It has been Regina's slogan for a long time and people have learnt to love it.

    Jeremy LeClair

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  3. I believe that the slogan 'I love regina' is a very personal slogan. It connects with the people within the city, but as for people on the outside it isn't very appealing. I heard that they are changing the slogan as a way to attract new people to the city, rather than just implementing a sense of pride within those that already do.
    Nicole Paslawski

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  4. Good choice, an interesting subject to write about.
    Your sociological interpretation is more descriptive rather than analytical and there is a little evidence of critical thoughts.
    Your headings are not in BOLD type.
    Thanks,
    Kosar

    ReplyDelete